Rick Duchane: Females believe marketing of feelings and males the marketing of facts. I reference the answer above. I think if you make up just about anything emotional about any feeling females will fall for it.Example: Female fear Male SecurityExample: Female hunger Male quality of food and bar...Show more
Toby Caswell: That *is* marketing! =o)The advertisers hire people to create campaigns to do exactly that, find a way to sell something based on emotion because that's something all buyers will relate to.The ones that do well are the most successful obviously, the ones who fail go back to the drawing board and try another approach.This is why there's all these buzzwords, it's all the machine. Interesting stuff really =o)...Show more
Sena Highman: All marketing is based on feeling or emotions. Alarm systems market fear, cologn markets sexual desirability, restaurants market hunger and satiety. Almost all humans have the same drives and they are so powe! rful they do control most of our actions.Edit at guy below me: Pick up any marketing text book. This has nothing to do with men or women...all humans think the same way. No man has ever bought a corvette based on "facts" either....Show more
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